Giants Stadium LED Installation

QMS SPORT

In 2019 QMS Sport added to their extensive portfolio of digital assets with 375m of LED signage at Giants Stadium, Sydney Olympic Park. Home to the AFL's GWS Giants and Sydney Thunder cricket team, Giants Stadium has hosted some of the biggest sporting events in the country in addition to concerts, festivals and more.

CID was engaged to not only install the 375m of LED signage on 6 Stands and Video Board section, but was also responsible for the design, manufacture and assembly of custom mounting brackets, and was heavily involved in overall project management, working in close collaboration with QMS Sport and other stakeholders. 

Project Management 

Installation works were scheduled during the 2019 AFL Season, therefore the timing of each phase of the project was critical to coincide with fixtures at the ground.

 

CID was responsible for managing supply chains, liaising with other contractors and stakeholders, and ultimately ensuring onsite works were complete to specification and on time.

 

All 375 LED panels, custom brackets, and large support frame underneath the Video Board were installed, certified and commissioned within 6 weeks.

Giants Stadium, Sydney Showground, map showing location for installation of outdoor LED signage around stadium perimeter for advertising by Create It Digital, CID
Giants Stadium, Sydney Showground, map showing location for installation of outdoor LED signage around stadium perimeter for advertising by Create It Digital, CID
Photo realistic 3D CAD model rendering by Create It Digital, CID, detailing structural engineering and design of metal fabrication, manufacturing, assembly, installation of outdoor LED digital signage around stadium perimeter for advertising at Giants Stadium, Sydney Showground
Photo realistic 3D CAD model rendering by Create It Digital, CID, detailing structural engineering and design of metal fabrication, manufacturing, assembly, installation of outdoor LED digital signage around stadium perimeter for advertising at Giants Stadium, Sydney Showground

Custom Design

 

CID's design and engineering team started with a thorough review of the 6 Stands and 

Video Board section in order to document and analyze the existing structures.

Custom bracket solutions were then designed to suit the different structures. Each bracket designwas drawn in 3D CAD to allow structural analysis before drafting engineering drawings for final sign-off prior to manufacturing and assembly.

Safety First

Safety is always the top priority at CID, therefore a significant amount of time and resources was invested in structural analysis of the existing stands, custom bracket system and all fixings to the existing structures.

 

CID's Structural Engineer conducted rigorous simulations on the 3D CAD models of each bracket variation before approving production of parts. A thorough onsite inspection was also undertaken to check and certify that all works complied with the relevant Australian Standards.

Engineering drawing, and FEA of 3D CAD model by Create It Digital, CID, detailing structural engineering and design of metal fabrication, manufacturing, assembly, installation of outdoor LED digital signage for advertising around stadium perimeter at Giants Stadium, Sydney Showground

Engineering Challenges

In addition to installation on the concrete parapets, CID was also required to install a 40m section underneath the large Video Board. This posed an engineering challenge as the external cladding was not adequate to support the weight of the LED panels.

 

To overcome this challenge CID's team designed a custom frame which was fabricated and welded onsite. Penetrations were neatly cut in the cladding to allow access for welding to the existing structure, before patching the holes and installing the LED panels.

Installation of outdoor LED digital signage for advertising around stadium perimeter at Giants Stadium, Sydney Showground, by Create it Digital, CID, team of qualified installation technicians
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Installation of outdoor LED digital signage for advertising around stadium perimeter at Giants Stadium, Sydney Showground, by Create it Digital, CID, team of qualified installation technicians

Experience and Creativity

With another very tight timeline for installation works, CID had to draw upon its extensive experience and creativity to devise innovative methods to expedite installation works, while still maintaining the highest level of quality and safety.

 

Pre-fabrication and assembly of bracket components was done at CID's Sydney based facility, while custom installation tools and components were also developed to suit the individual sections.

  

Immediate Impact

Only hours after completion of installation works, Giants Stadium hosted an AFL fixture which was broadcast around the world. The newly installed digital signage significantly enhances the experience of spectators both at the ground and watching on TV, as well as providing a cutting-edge digital platform for media and advertising applications. 

 

  

On field action shot showing Sydney Swans playing GWS Giants with installation of outdoor LED digital signage for advertising around stadium perimeter at Giants Stadium, Sydney Showground, by Create it Digital, CID